A modelling agency is a company that represents models and promotes them to work for fashion industry. These agencies generally earn through a commission through a deal they make with a model or the head agency. The modelling agencies find work for models by representing them to designers ,photographers and ad agencies. The modelling agencies are also responsible for booking the modelling jobs and hence allows a model to focus on modelling.
Because Modelling is very competitive and a fast moving business these days so even the modelling agencies usually sign a model to their books if they feel that they can match them with work. The modelling agencies sign their Top talent to exclusive contracts in each market. Based upon the model ’s industry status and experience the duration for a contract lasts.
Depending upon the requirement of the clients there are different types of modelling agencies. High Fashion Modelling Agencies for example promotes models for the catwalk and the fashion magazines, commercial modelling agencies for the companies who looking for a model to advertise a specific product or service. Catalogue modelling agencies generally promotes the model with the face-next-door look as they work for the clients who looking for the models to advertise their latest range of clothes.